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I love how this site only focuses on small, niche brands. It's pretty difficult to find new brands that suit your values when you don't speak Korean, but thanks to this store I can discover new ones!
I make it a point to buy all my Korean skincare from this site. Let's buy Korea has some amazing brands that are fair prices compared to some of the other sites. The shipping is fast too.
I've ordered k-beauty from big retailers it’s always a gamble because of fake goods. I love that this site works directly with brands, they even contacted one on my behalf!